Monday, July 20, 2009

It's not really a lollipop

Lollipop, lollipop, oh, lolli- lolli- lolli- lollipop
budum-bum bum

I keep singing this song, because it's being played all the time on a TV commercial.

When I was a kid, Life Savers came out with a Life Saver lollipop and they used this song in the commercial. Lollipop, lollipop, Life Saver Lollipop . . . I still remember it.

But the current commercial that's using this song isn't about lollipops. Despite the fact that they show conveyor belts making bright colored -- somethings -- there is no food item being sold here. Instead, it's one of those new small, low-powered laptop computers that people call netbooks.

Dell's netbooks come in 6 bright colors. A voice-over announcer who speaks in that kind of voice you hear over a loudspeaker and ignore, tells you the features of these computers, but I didn't catch the details. I was too involved in watching the elephant feet stamp the bright colored globs flat, and then this little robot on wheels cuts off the edges so it's a rectangle. Then it get's stamped with the Dell logo and it's all set. Is that really how they make these things?

Honestly, I want one. Small portable laptops in bright colors? And at a low cost, compared to full-featured laptops? You don't have to say more, I'm there! Sign me up, these look nicer than my little pink Asus Eee PC. I bet the screen's a bit bigger, too (though the commercial didn't tell me -- at least I don't think it did).

So, I'm the audience. I'm their target market. Yet, this commercial made me think these things are made of plastic. Or gum, or high fructose corn syrup. More suited to helping me deal with that grumbly feeling in my tummy around 3 in the afternoon. Not something I'll use to check my email. I mean, in my experience, sugar and a computer keyboard don't really mix all that well. Tends to make the keyboard sticky, if it doesn't render it completely useless.

So I'll go on singing this song and wishing they still made Life Saver lollipops, but I don't think I will really buy a Dell mini.

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